Ecosystem News

HotSwitch brings interactivity to tens of millions of TV viewers in Mexico

HotSwitch and TV Azteca have reached an agreement to integrate HotSwitch’s social engagement platform into the network’s application, TV Azteca Conecta, bringing interactive tools such as real-time chat, trivia and more to millions of TV viewers in Mexico. The integration represents a significant inflection point for HotSwitch; TV Azteca is the second-largest media conglomerate in Mexico, and its application reaches a wide swath of viewers who will, moving forward, experience an immersive TV experience provided by HotSwitch.

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