5 Key Stories From The Digital Worlds

May 7

BY NABYL CHARANIA

1. 

MAKING CONNECTIONS WITH THE NEW DIGITAL CONSUMER

  • Digital advertising is growing at a rate that is twice that of all advertising, and of the overall entertainment and media sector.
  • Activities, content, communication, and transactions are taking place inside a large number of different consumer interfaces.
  • As for e-sports…it is growing the fastest of any sport and is regarded as having the highest potential for revenue growth — beating out soccer and basketball.

2. 

COMMERCIAL DRONES ARE WAY MORE POPULAR THAN THE FAA EXPECTED

  • Total number of commercial drones registered with the FAA now sits at 277,000.
  • FAA now predicts there will be 835,000 commercial drones, which represents a tripling of the total over the next five years.
  • Besides deliveries, commercial drones are used for tasks like photography and videography, inspection of buildings and land, research and pilot training.

3. 

PEPSICO BLOCKCHAIN TRIAL BRINGS 28% BOOST IN SUPPLY CHAIN EFFICIENCY

  • Trial set out to examine if blockchain could address “industry challenges” in programmatic advertising.
  • Carried out a programmatic end-to-end supply chain reconciliation using Zilliqa’s blockchain platform.
  • Smart contracts reconcile impressions that are delivered from multiple data sources with payments.

4. 

MICROSOFT TEAMS UP WITH STARBUCKS ON PREDICTIVE DRIVE-THRU ORDERING AND BEAN-TO-CUP BLOCKCHAIN

  • Using machine learning to gather customer preferences, to connecting coffeemakers in stores to the internet to blockchain services for tracing coffee.
  • “…coming together to completely take what is that iconic experience that is Starbucks and incorporating digital throughout.”
  • Starbucks’ IoT-enabled machines collect more than a dozen data points for every shot of espresso pulled.

5. 

GROCERY STARTUP BIGBASKET BECOMES INDIA’S NEWEST UNICORN WITH NEW $150M INVESTMENT

  • Offers more than 20,000 products from 1,000 brands in more than two dozen cities.
  • Plans to add about 3,000 vending machines that offer daily eatable items, such as vegetables, snacks and cold drinks in residential apartments and offices.
  • India’s retail market, valued at more than $900 billion, is increasingly attracting the attention of VC funds.