5 Key Stories From The Digital Worlds

August 13

BY NABYL CHARANIA

1. 

ROBLOX ANNOUNCES NEW GAME-CREATION TOOLS AND MARKETPLACE, $100M IN 2019 DEVELOPER REVENUE

  • Gaming platform Roblox  announced its new milestone of 100 million monthly users — topping Minecraft.
  • Over the past decade or so, Roblox has grown to become a $2.5 billion company, with roughly half of U.S. children ages 9 through 12 playing on its platform.
  • Today, there are more than 2 million Roblox game creators worldwide, ranging from indie developers to studios with teams of 10 or 20 people.

2. 

NIKE ROLLS OUT A SUBSCRIPTION SERVICE FOR KIDS’ SNEAKERS

  • Whether for streaming, productivity software, health-tracking apps, clothing or deliveries, companies are increasingly adopting a subscription model to keep customers hooked and bring in revenue.
  • Kids can outgrow (or ruin) shoes quickly, so having a pair drop into one’s mailbox every so often could help parents save time and money, if they opt for the monthly option in particular.
  • The company had been testing the model under the radar for a couple of years, enticing around 10,000 members to a service called Easy Kicks through Facebook ads.

3.  

ON-DEMAND FOOD DELIVERY APP POSTMATES IS SET TO UNVEIL ITS IPO FILING IN SEPTEMBER

  • The filing will be the first look at the company’s financials. Postmates was most recently valued at $1.85 billion, and has raised a whopping $681 million in private venture funding.
  • Report comes on the heels of competitor DoorDash’s $410 million purchase of Caviar from payments company Square on August 5.
  • Market for on-demand food delivery has taken center stage ahead of rumored public debuts from Postmates and DoorDash.

4. 

ALLIED ESPORTS ENTERTAINMENT GOES PUBLIC IN DEAL WITH BLACK RIDGE ACQUISITION

  • Known for creating the Esports Arena at the Luxor Hotel with MGM Resorts International in Las Vegas, and it is also known for its World Poker Tour events.
  • “…marks the beginning of a new category in gaming – esports entertainment – that brings together the best of this burgeoning industry… to create experiences and content around the world across all communities.”
  • TV Azteca and Allied Esports will continue to work together to expand the esports landscape in Mexico through a number of initiatives.

5. 

VENMO LAUNCHES INSTANT TRANSFERS TO BANK ACCOUNTS

  • News of an expanded Instant Transfer service comes at a time when Venmo is seeing increased competition from rivals including Square’s Cash App and the bank-operated Venmo challenger, Zelle.
  • Thanks to its built-in customer base and integrations with U.S. banking apps, Zelle reported $44 billion sent on 171 million transactions in Q2 2019, making it the largest peer-to-peer payment app in the U.S. by a wide margin.
  • However, with more than 40 million active accounts, Venmo has more users than some of the U.S.’s bigger.